Tommy Hilfiger Show #TOMMYNOW #mfw

TOMMYNOW “DRIVE” traveled to Milan with global brand ambassador Gigi Hadid; and men’s and women’s runway looks available across an ecosystem of immediately shoppable channels in over 70 countries.

The fully reinvented Spring 2018 TOMMYNOW experiential event fused fashion with motor racing activations, celebrating Tommy Hilfiger’s partnership with Mercedes-AMG Petronas Motorsport.

The TOMMYNOW fashion experience is roaring into town with the greatest hits of our Spring 2018 collection. It’s cool, confident and every look is instantly shoppable.

We pay tribute to Tommy’s longtime love of racing, fusing our American heritage with modern athleticism for him and her. There are unique plays on proportion and shape; unexpected twists on our icons; and graphic interpretations of speed stripes, checkerboard and archival logos.

Over 2,000 guests, including consumers, press, buyers, VIPs and industry influencers, were invited to enjoy inspiring, unexpected fashion experiences. Guests were immersed into the high-energy world of TOMMYNOW “DRIVE” through a futuristic, high-octane tunnel and portrait station surrounded by real-life sounds of Formula One racing, courtesy of Bose speakers, and speeding LED light installations. They experienced the thrill of motor racing at the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport.